We build, we buy land, and we build the tools for both.
East Pillar is three businesses that feed each other. Exterior remodeling and development earn the cash. The cash buys land, held as collateral for the next project or as a store of value. And what we learn running both becomes software like Pillar CRM.
Our journey and vision
East Pillar runs on a simple loop: do the work, keep the ground, and get better at both every year.
We started as builders. Roofing, siding, windows and full exterior remodels taught us how projects actually go: the crews, the schedules, the paperwork, the margins. We put that income into land, and we wrote the software we wished existed to run it all. Each leg makes the other two stronger, and all three are built to still be worth owning in thirty years.
How the three fit together
Money flows one way through East Pillar, and knowledge flows the other.
1. Construction earns it
Our construction leg does exterior remodeling for homeowners and development work on our own sites. It is the operating business: steady, cash-producing, and the place every lesson starts. Construction
2. Land keeps it
Construction income buys land. A parcel either becomes collateral that funds the next development, or sits as a store of value while the area around it grows. Either way we are not forced to sell. Land acquisition & development
3. Technology multiplies it
Running crews and holdings taught us what the tools get wrong. So we build our own: Pillar CRM runs our construction work end to end, and it is available to other contractors. Technology
Built to last, built to be lived in
Sustainable design is part of how we underwrite, not a line in a brochure. Buildings that use less energy cost less to run, hold tenants longer, and age better. We plan for green space, durable materials and the infrastructure a neighborhood will need next, because the value we are after is the kind that compounds.
Industry-leading solutions
The third leg. We run a construction company and a land portfolio, so the software we build is tested on our own jobs before anyone else sees it.
Pillar CRM
A construction and home-services platform: leads, estimates, scheduling, crews, required job packets, invoicing and payroll in one place, on the desk and in the field. Built by East Pillar, used on every job we run, and available to other contractors. pillarcrm.com
Underwriting and reporting
Every acquisition is modeled before an offer goes out, and every holding reports the same way afterward, so partners see what we see.
What's next
Each problem we solve for ourselves becomes a candidate for the next product. More about the technology leg
Insights
The future of urban development: trends and opportunities
The demographic, technological and consumer shifts we watch, and how they shape where we buy.
Cash-producing assets: maximizing returns in the real estate market
Why predictable income is the foundation of everything else we do.
Unlocking urban potential: East Pillar's approach to land development
Turning underused land into places that are profitable and good for the area around them.
Working with East Pillar
Need an exterior remodel, have land you are considering selling, want a capital partner on a project, or run a contracting business that needs better software: we would like to hear from you.
Contact us